A contemporary brand to fit an evolving city

Brand Identity
UI/Web
Cynthia Creasey and Mack McCoy are real-estate experts with more than 20 years of experience helping clients navigate the Puget Sound housing market. Their branding, however, felt as if it had 20 years of experience as well. (That’s usually not a good thing.)
Seattle has evolved significantly over those two decades: The tech industry has transformed the city, driving a wealth of new construction and making it one of the hottest markets in the country. Nice Seattle Homes needed a more contemporary, refined, relevant logo design.


Bold and bright—yet refined and professional
Mack and Cynthia sought a brand identity that reflects their unique personalities while still resonating with potential clients. Both agreed that bright colors would be appropriate: Mack is very high-energy and enthusiastic, and often wears bold, visually interesting shirts. Meanwhile, Cynthia specializes in garden homes, which are bright and colorful in their own right.
At the same time, it was important not to go over the top. Mack and Cynthia are fun to work with, but we didn’t want to overshadow their deep knowledge of real-estate markets and strategies with too much playfulness.


‘Chalkbox Creative heard our voice’
“After more than 20 years in business, our image and marketing materials definitely needed a refresh. Chalkbox Creative heard our voice and designed a modern and personalized identity for us. There is nobody I would trust more with my branding and marketing.”
Mack McCoy, Nice Seattle Homes
We’re ready to design your future
Whether you’re celebrating a company milestone or simply want to explore a refreshed look for your business, we’d love to chat—feel free to get in touch anytime. And if you want to buy or sell your home in Seattle, you’ll find no team better suited to serve your real estate needs than Mack and Cynthia.