A purpose-driven firm requires a polished start

Brand Identity
Headwaters Coaching provides one-on-one mentoring, along with individual and corporate communications training, in support of an ambitious mission: “Renewing the human spirit for greater purpose, passion, and performance.”
When the company approached Chalkbox Creative, however, it was a brand-new business with nothing in place but ideas. The founder, John LaMunyon, was a Lutheran minister at the time—about to retire from that role, but ready to continue helping people discover their purpose. It quickly became clear to us that his skill as a mentor would benefit both individuals and companies. We readily agreed to help.




A high-level audience
Because the company was a blank slate (at least in terms of look and feel), we spent a lot of time talking about creative direction; as we do with all clients, we also discussed future business goals and the target audience. What challenges do potential clients face? What does the branding need to convey in order for them to feel confident in choosing Headwaters?
John’s ideal clients were C-level executives, individuals who have exceptionally high standards and expectations. In order to even receive consideration from this audience, let alone build trust, the branding for Headwaters needed to be refined and professional. The fact that the company was new in the industry only added to the importance of the initial brand impression.

‘I have a design partner I can rely on’
“Finding Chalkbox was a really happy discovery. I hired them to create my logo and identity for the launch of my new business, and from the beginning they were clear about what they do, how they do it, and what I would receive. Their work was polished, professional, and exceeded my very high expectations. They are good listeners, respond quickly and ultimately have saved me time while helping make my business look great. It is really nice to know I have a design partner that I can rely on as I grow my business.”
John LaMunyon, Headwaters Coaching
Do you have a new business?
A new business needs a brand identity that establishes trust and professionalism. Your mission, your promise, your story all can be lost on your target audience without the right look and feel. Who do you want to attract? How can you best reach them? We can help. Get in touch with Chalkbox today.