Taking a closer look at Amazon ‘Look Books’

Publication Design
Illustration
When we say Chalkbox works with a wide variety of clients, we really mean it. In addition to creating designs for small and mid-sized businesses in all kinds of industries, we frequently work with the largest company in the world (by some measures, anyway).
Chalkbox works with Amazon on a regular basis, usually through connections Josh still has from his time as a designer at the company. And for more than 10 years, we have helped one of the company’s teams host annual product preview events for summer and the holidays. Part of this work involves designing and producing “look books” that both announce and showcase featured products.

Changing themes—and high expectations
Each preview event has a different visual theme; after receiving the design proposal, we develop a distinct graphic “language,” working closely with the Amazon team to ensure the book we create aligns with the concept. The production quality of these events is extremely high, and it’s important for the books to meet that bar.
As anyone who has ever visited Amazon’s website will understand, the company has high expectations when it comes to overall design—the platform is easy to use, intuitive, and carefully considered. Every book we create must look at home next to other Amazon materials, too.


Do you have something to showcase?
If your business is unveiling something, whether it’s a new product, a new service, a new location, or anything else, it’s important to get the look and feel right. Chalkbox can help you present your news in a way that aligns with your brand identity—or, if it’s really big news, perhaps even design a completely new brand for you.