12 x 74 Identity

Handmade type for handmade products


Brand Identity


Owner Tiffany was opening a retail boutique in Seattle’s Madrona neighborhood, serving up hand-made goods from makers around the world. Her audience needed her brand to be contemporary, with a strong nod to hand-made goods. The completed work refers to patterns, shapes, and colors found in handmade ironwork, jewelry, and other intricate, decorative items.

An image of the 12 x 74 business cards.

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