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announcement, brand identity, chalkbox work, Design, graphic design, marketing, process, Strategy, uncategorized / June 11, 2021

Logo lingo for the layperson

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announcement, chalkbox work, graphic design, process, typography, uncategorized / May 14, 2021

Typography lingo for the layperson

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Like typefaces? So do we!

On this website we use Open Sans for body copy, menus, and buttons. For headings, and our boiler plate message we use Bitter. Both are Google fonts available here. We chose these typefaces because they pair well with the typeface we use in our logo, Gotham. Gotham is a geometric sans-serif typeface designed by Tobias Frere-Jones in 2000. Open Sans and Bitter pair well with Gotham (in our opinion) thanks to a balance of contrast in the slab-serifs found in Bitter, and similarities in the geometric finish of those slab-serifs along with similar x-height and counter shape in both Open Sans and Bitter.

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