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announcement, brand identity, chalkbox work, Design, graphic design, marketing, process, project post, web design / January 18, 2022

Chalkbox Case Study: Redesigning our own website

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brand identity, chalkbox work, graphic design, marketing, project post, Strategy, uncategorized, web design / November 15, 2020

Chalkbox Case Study: WWC Global Website

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brand identity, graphic design, print design, project post, uncategorized, web design / September 30, 2020

Chalkbox Case Study: Longhouse Identity

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brand identity, chalkbox work, graphic design, project post, uncategorized, web design / May 20, 2020

Chalkbox Case Study: Honest Buck Accounting Website

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Agricultural Manufacturing Company Identity, Print, and Website design – WECO

WECO (Woodside Electronics Company) has been inventing and manufacturing equipment that sorts the tasty produce of our nation’s farmers at lightning speed. They have machines to sort walnuts, tomatoes, blueberries, wine grapes, olives, cranberries, and on and on. Chalkbox has been working with WECO since 2006, developing an overarching brand system, two websites, sales and marketing collateral, equipment operations manuals, branded apparel, and more.

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Like typefaces? So do we!

On this website we use Open Sans for body copy, menus, and buttons. For headings, and our boiler plate message we use Bitter. Both are Google fonts available here. We chose these typefaces because they pair well with the typeface we use in our logo, Gotham. Gotham is a geometric sans-serif typeface designed by Tobias Frere-Jones in 2000. Open Sans and Bitter pair well with Gotham (in our opinion) thanks to a balance of contrast in the slab-serifs found in Bitter, and similarities in the geometric finish of those slab-serifs along with similar x-height and counter shape in both Open Sans and Bitter.

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