Cynthia Creasey and Mack McCoy are real-estate experts with more than 20 years of experience helping clients navigate the Puget Sound housing market. Their branding, however, felt as if it had 20 years of experience as well. (That’s usually not a good thing.)
Great Design is Only Half the BattleView Post
Have you ever received an email and wondered “why am I getting this?” Or have you ever sought out information on a company website only to find it was all about them – but not at all about what they could do for you?
Just like you wouldn’t dream of building a house without consulting with an architect, an engineer and a contractor, your brand deserves the same expert attention. You gotta start with a plan that you can build from.
Successful design begins with questions and communication between the you (client) and your designer. Typically, this takes the form of a creative brief, where designer and client meet to define the design problem, reveal project critical details, outline goals, and discuss the scope of work to be done. This initial conversation sets the stage for a successful project, but an ongoing and effective feedback loop between client and designer is equally important.
Chalkbox’s new talent, Adam Taylor developed this great video for Chalkbox Creative. Thanks, Adam!
Fred Schoen Fiduciary Services had no coherent visual brand; no consistency of presentation across their materials and website. Chalkbox designed a new identity to present the firm with a level of credibility and seriousness required by clients seeking their services, and to reflect the firm’s 30 years of expert service in the Seattle area. The firm’s logo, stationery package, and website are the first pieces to have been developed. Learn more about why branding is so important.