At some point, it happens to just about everyone who wants to use a digital image in print: The photo or graphic that looks perfectly fine on your screen becomes blurry, pixelated, or just plain bad once it’s on paper. What’s the deal?
Chalkbox Case Study: American Institute of Architects, Washington Council Awards Book DesignView Post
Chalkbox Case Study: Bad Cat Events IdentityView Post
Chalkbox Case Study: Pace International Brand RealignmentView Post
It’s easy to think of graphic design solely in terms of how something looks, but both good and bad design can have an impact that extends far beyond simple aesthetics.
Successful design begins with questions and communication between the you (client) and your designer. Typically, this takes the form of a creative brief, where designer and client meet to define the design problem, reveal project critical details, outline goals, and discuss the scope of work to be done. This initial conversation sets the stage for a successful project, but an ongoing and effective feedback loop between client and designer is equally important.
After his business partner retired, Seattle real-estate agent Mark wanted to create a new brand that reflected himself in a way the partnership’s brand never could. Chalkbox helped Mark create the “Home with Mark” brand, designing logo, additional branding elements, and full stationery package.
Eastside Prep in Kirkland, WA, is just over a decade old, but is providing some of the finest education experiences in the United States. To share the stories of their school, its growth, students, and faculty, Chalkbox designs a biannual, 48-page, full-color magazine. Unique faculty- and student-written articles around a central theme comprise each volume, which is rounded out by a handful of repeating columns.
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