You’ve probably heard the following concept: What you don’t know isn’t necessarily the problem. It’s what you don’t know you don’t know.
You might already know the difference between a logo and a brand. You might also be surprised at how many of our clients and potential clients don’t.
CoActiveSoft provides solutions for Home Service Providers. Starting up with on-the-cheap branding can handicap a new business—customers and investors may simply not come knocking. They knew this and wanted to start out with branding that looked professional and credible and left no room for doubt. Chalkbox developed this colorful, clean, and professional brand to represent their good work and high-quality service.
Owner Tiffany was opening a retail boutique in Seattle’s Madrona neighborhood, serving up hand-made goods from makers around the world. Her audience needed her brand to be contemporary, with a strong nod to hand-made goods. The completed work refers to patterns, shapes, and colors found in handmade ironwork, jewelry, and other intricate, decorative items.
Cobalt Construction is a different kind of remodeling contractor: large enough to complete projects effectively and efficiently (and with stunning results), but small enough to build the personal relationships with clients that so often are lacking in the construction business.
While it may seem like a basic question, the answer is anything but simple — because just as every business is different, the form, scale and impact of graphic design varies widely as well.
After a few years in Seattle, Amy May’s firm, May Designs, was outgrowing its original identity. Chalkbox designed a new identity that would reflect the firm’s attitude, approach and modern sensibilities, and project the success the firm has and will yet achieve.
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