You might already know the difference between a logo and a brand. You might also be surprised at how many of our clients and potential clients don’t.
CoActiveSoft provides solutions for Home Service Providers. Starting up with on-the-cheap branding can handicap a new business—customers and investors may simply not come knocking. They knew this and wanted to start out with branding that looked professional and credible and left no room for doubt. Chalkbox developed this colorful, clean, and professional brand to represent their good work and high-quality service.
Owner Tiffany was opening a retail boutique in Seattle’s Madrona neighborhood, serving up hand-made goods from makers around the world. Her audience needed her brand to be contemporary, with a strong nod to hand-made goods. The completed work refers to patterns, shapes, and colors found in handmade ironwork, jewelry, and other intricate, decorative items.
After a few years in Seattle, Amy May’s firm, May Designs, was outgrowing its original identity. Chalkbox designed a new identity that would reflect the firm’s attitude, approach and modern sensibilities, and project the success the firm has and will yet achieve.
Jenny Penney needed to spin off part of another businesses into this one, to narrow the focus to family documentary photography, one of her specialties. Chalkbox designed this new identity to reference Jenny’s down-to-earth personality and the close, authentic, in-home interaction of her photography, which very often involves young children.