While it may seem like a basic question, the answer is anything but simple — because just as every business is different, the form, scale and impact of graphic design varies widely as well.
After his business partner retired, Seattle real-estate agent Mark wanted to create a new brand that reflected himself in a way the partnership’s brand never could. Chalkbox helped Mark create the “Home with Mark” brand, designing logo, additional branding elements, and full stationery package.
Chalkbox’s new talent, Adam Taylor developed this great video for Chalkbox Creative. Thanks, Adam!
WECO (Woodside Electronics Company) has been inventing and manufacturing equipment that sorts the tasty produce of our nation’s farmers at lightning speed. They have machines to sort walnuts, tomatoes, blueberries, wine grapes, olives, cranberries, and on and on. Chalkbox has been working with WECO since 2006, developing an overarching brand system, two websites, sales and marketing collateral, equipment operations manuals, branded apparel, and more.
Fred Schoen Fiduciary Services had no coherent visual brand; no consistency of presentation across their materials and website. Chalkbox designed a new identity to present the firm with a level of credibility and seriousness required by clients seeking their services, and to reflect the firm’s 30 years of expert service in the Seattle area. The firm’s logo, stationery package, and website are the first pieces to have been developed. Learn more about why branding is so important.
After a few years in Seattle, Amy May’s firm, May Designs, was outgrowing its original identity. Chalkbox designed a new identity that would reflect the firm’s attitude, approach and modern sensibilities, and project the success the firm has and will yet achieve.
Jenny Penney needed to spin off part of another businesses into this one, to narrow the focus to family documentary photography, one of her specialties. Chalkbox designed this new identity to reference Jenny’s down-to-earth personality and the close, authentic, in-home interaction of her photography, which very often involves young children.