Logo and Branding Services
Maybe you’re spinning up an amazing new service. Maybe you’re acquiring or merging with another business. Or maybe you’re the next generation transitioning into leadership. What truly matters in these situations is how your business is perceived from the outside. It’s about that first impression and every impression after.
A changing brand is often most successful when it maintains some continuity between the old and the new. This can help the new branding make sense to customers and employees. How much continuity depends on your brand strategy—how you want to be perceived, and how you plan to get there.
That’s where we come in. Our strategy and brand design services create unique, tailored solutions that deliver.
When your brand identity embodies your core values and culture and is designed for where you’re headed (and the customers you’ll serve there), you can make a powerful and lasting impression. Not only does this give your business instant credibility, but it also opens the door sooner for bigger and better opportunities.
On the flip side, if your branding is outdated, forgettable, or a confusing mix of past efforts, you could be sending all the wrong messages. That's why investing in professional logo design services or hatching a rebranding strategy can be so impactful.
Picture yourself grocery shopping. Admit it, the allure of branding and packaging design holds some sway over your choices. They may not dictate your purchase on their own, but they definitely affect which items you bypass and which you consider.
Like packaging on the shelf, your brand identity creates an instant connection, sets expectations, and builds credibility in your favor. It disrupts patterns, helps you stand out, and makes it easy for customers to choose you.
Consistent branding has been shown to increase revenue by up to 23%, and we’re committed to supporting the future of your business with our logo design and brand development services.
What is the branding and rebranding process like?
Our transparent, concept-first process always begins with discovery. We learn the ins and outs of your organization and audience. Together, we develop a clear idea of what your brand stands for and what the project needs to accomplish. Then we get to work.
We structure projects around your participation and hold nothing back. You will see all of our work and understand the insight behind our design recommendations. This cultivates trust and fuels open, honest dialogue. This is essential for positioning your brand for next-level growth and success.
Important: ‘Professional logo design services’ without meaningful strategy will leave you with an ineffective stand-alone logo. Strategy should guide everything.
Is your brand designed for your future?
If you’re looking for brand identity design services that will have a lasting impact, our Chalkbox crew has you covered. We provide your core brand identity design services: strategy, logo design, brand development, rebranding services, and website and print media design. You can trust us to be a strategic ally for your success.
Logo and Brand Design FAQ
Here are the questions we get asked most often about logo and brand design. What questions do you have?
Brand and logo are often used interchangeably.
A brand, in the larger sense, is the public's collective perception of your organization.
Everything you say, do, or put into the world impacts that perception in some way. This includes your logo, your writing, ads, reputation, behavior, press coverage, and even the cleanliness of your office space.
But some people will mean "logo," when they say "brand," so make sure you and your designer are using the same language.
A logo, on the other hand, is a single, signature graphic that identifies a business. Read more about what we have to say about logos here.
A brand identity or brand design system comprises the visual aspects of your brand, including your logo, colors, typography, illustration style, photographic style, and all the other bits of your brand the people can see.