Logo and Brand Design
A good brand story starts with a good first impression
Is your branding up to the mark?
We all know first impressions are vital to success. If your brand is outdated or unmemorable, you could be sending the wrong message.
When your logo characterizes your core values and culture, you make a powerful and lasting impression. It gives your business immediate credibility. And it can put you in the running for bigger and better opportunities.
Creating compelling brand design is a long term investment in your future.
Can my logo and brand really impact my business?
From relationships to revenue, your branding impacts everything.
Think about the last time you had to buy beer or wine. You can’t deny that graphic design and packaging held some amount of power over your decision.
Design creates connection, sets expectations, and builds credibility in your favor. It makes you stand out, and makes it really easy for your customers and community to choose you.
This is why consistent branding has been shown to increase revenue by up to 23%, and why we’re so passionate about designing brands that support the future of your business.
What is the logo and brand design process like?
Collaboration and communication are core to our approach.
Our design process begins with discussion. We get to know you, your organization, and your purpose. We get a clear idea of what your brand stands for. Then we get to work.
Throughout the process, you’ll see all our thoughts, sketches, and ideas—the good and the bad. After we align conceptually, we'll dive into execution with even more of your participation. This helps package your new brand tools and hand them off to you well.
If you value working with highly-skilled, incredibly creative, and genuinely thoughtful individuals, we could be just the right fit. Head over to our projects page to check out a case study or two showcasing our full design process.
Is your brand designed for your future?
Whatever impression you’re trying to make, whichever audience you’re trying to impress, our creative Chalkbox crew is excited to create a brand identity for your future success.
If you’re good people doing good work, we’d love to help you get there.
Let’s design your future.
If you want to reach a new audience.
If you want to level up.
If you’ve put it off long enough already.
If you’re ready to make the right first impression.
Logo and Brand Design FAQ
Here are the questions we get asked most often about logo and brand design. What questions do you have?
Brand and logo are often used interchangeably.
A brand, in the larger sense, is the public's collective perception of your organization.
Everything you say, do, or put into the world impacts that perception in some way. This includes your logo, your writing, ads, reputation, behavior, press coverage, and even the cleanliness of your office space.
But some people will mean "logo," when they say "brand," so make sure you and your designer are using the same language.
A logo, on the other hand, is a single, signature graphic that identifies a business. Read more about what we have to say about logos here.
A brand identity or brand design system comprises the visual aspects of your brand, including your logo, colors, typography, illustration style, photographic style, and all the other bits of your brand the people can see.