And that first impression often comes from what your future client encounters first—your logo and brand design.
A distinctive and sharp brand identity characterizes your core values and culture, and lends your business immediate visual credibility. It can also put you in the running for bigger and better opportunities.
Crafting the right logo and brand design is a long term investment in your future.
We’ll pull you into the project and let you see all our thinking, sketching, and ideas—the good, the bad, and the ugly. Next, we’ll work with you to find the best concept and direction to establish your new brand.
After we align conceptually, we'll dive into execution with even more of your participation. Your approval will let us package your new brand tools and hand them off to you.
Can my logo and brand really impact my business?
We absolutely believe in the power of exceptional branding.
As a result, if you put the right visual experience in front of the right people, they will feel like they know you and what to expect.
Think about the last time you had to buy beer or wine. You can’t deny that graphic design and packaging held some amount of power over your decision. The same goes for any kind of business.
Your brand design creates connection, sets expectations, and builds credibility in your favor. It makes it really easy for them to choose you.
Is your brand designed for your future?
Whatever impression you’re trying to make, whichever audience you’re trying to impress, our creative Chalkbox crew is excited to create the right look, logo, and brand to give you a boost toward your future success.
If you’re good people doing good work, we’d love to help you get there.
Let’s design your future.
If you want to reach a new audience.
If you want to level up.
If you’ve put it off long enough already.
If you’re eager to start designing.
Logo and Brand Design FAQ
Here are the questions we get asked most often about logo and brand design. Inquiring minds want to know!
This is tricky, because brand and logo are often used interchangeably.
If your designer uses the word brand, they probably have a more expansive idea in mind.
A brand, in the larger sense, is the public's collective perception of your organization.
That’s going to be everything: your logo is included, but so is your writing, ads, reputation, behavior, and even the cleanliness of your space.
A logo, on the other hand, is a single, signature graphic that identifies a business. Read more about what we have to say about logos here.
A brand design comprises the visual aspects of your brand. It will include your logo, color, type, illustration style, photographic style, and all the bits of your brand the people can see.
If you need something you don’t see here, just ask!
We have been known to take on some interesting, way-out-of-the-box projects—they turn out great for clients, and they’re a lot of fun for us.