Identity & Branding
Every business has a story.
Often, a potential client’s ﬁrst impression of your business comes from your brand identity—that is, the visual elements that reinforce your brand. (Note: Your brand is not just your logo.) Does it make you appear professional? Does it diﬀerentiate you from competitors? Does it tell the story you want it to tell?
A well-designed brand identity does all of those things, and much more. It can:
Drive business and generate referrals
Illustrate your core values and culture
Set customer expectations and increase credibility
Connect with audiences on an emotional level
Increase employee pride and motivation
Help raise money for an organization’s cause
Who might need a new brand identity?
Companies that have expanded into new markets or services
Firms with old or outdated logos
Organizations celebrating milestones—anniversaries, etc.
Any business or organization that needs to reach new audiences
How Chalkbox can help
No matter what impression you’re trying to make, or what goals you have for your business, our experienced branding experts can create the right pieces to help tell your story.