Brand Strategy
Brand Assessment
Logo & Branding
Digital & Web

Brand Audit & Assessment

What’s working, what’s not, and what to do about it?

Feeling stuck with your brand? We can help


Is your brand underperforming? Does it feel outdated or disconnected? Are your marketing efforts missing the mark? You're not alone.

Many businesses struggle to identify areas for improvement when they're too close to the brand itself. This is where a brand assessment (often brand evaluation or branding analysis) comes in.

Our brand audit and assessment offers a survey of your brand, examining its current state and alignment with your business goals. We’ll dive into the core facets of your brand and provide clear, actionable insights.

chalkbox brand assessment mapchalkbox brand assessment mapchalkbox brand assessment map
Chalkbox portfolio: The Akopyan Group brand identity, brand elements

Let's perform a brand audit

You can’t assess or improve what you can’t see.

A brand audit provides a clear picture of how your brand is presented at all touchpoints. We’ll gather all your brand assets and analyze them for consistency and effectiveness. This will provide you with a bird's-eye view of the components that make up your brand.

What’s working? What’s not?

chalkbox brand assessment checklist

Is your brand messaging aligned with your visuals? Does it resonate with your target audience and brand values? Our brand assessment will examine how effectively your brand communicates your purpose and drives business growth. We also assess how your brand stacks up against your primary competition.

Chalkbox before & after - Dog Guard logo

Where to start

Once we complete your assessment, we’ll present our findings and recommendations. You’ll gain valuable insights into:

  • What aspects of your brand are working well
  • Areas that need improvement
  • The most pressing issues to address first
  • How to prioritize your brand investments strategically

This knowledge empowers you to make informed decisions about where to focus your resources. You'll know what to tackle now and what can wait, avoiding unnecessary spending and wasted efforts.

The brand journey is ongoing

Just like your car needs regular maintenance or your body needs annual check-ups, your brand requires ongoing evaluation. Your audience and customers will change, technology will evolve, and your business will adapt. Regular brand assessments help you identify these shifts and reveal new opportunities.

These small course corrections ensure your brand stays current and relevant.

Stop wondering, start knowing

Maybe you have a nagging feeling something's off with your brand, but you're not sure where to start. We get it.

Reworking a brand can be so impactful, but the process can feel overwhelming. That’s where we come in.

We’ll help you navigate the complexities for a clear view of your brand’s health and assess the most pressing issues. With a clear roadmap in hand, you can confidently tackle the challenges and unlock your brand’s full potential.

Schedule a free consultation
Take our self-assessment

Brand Audit & Assessment FAQ

Here are the most comment questions we're asked about brand audits and assessments. What questions do you have?

The two are often used interchangeably.

For us, the brand audit is a survey of all brand touchpoints—the "what you have." The brand assessment is the analysis—the "what's working, what's not, and where to start."

Further complicating this is a collection of other terms, like "brand health assessment." We would consider that to be equivalent. But some of them mean something a little different to us. People might talk about a "digital brand audit" or "digital health assessment." We consider those to be similar, but focused only on the digital aspects of a brand.

Clarity is always a good idea, and industry jargon can sometimes obscure meaning, so make sure to ask your provider what exactly they mean with the language they use.