Brand Strategy
Brand Assessment
Logo & Branding
Digital & Web

Brand Assessment

What’s working, what’s not, and what to do about it?

Unsatisfied with how your brand is performing, but don't know where to start?


Has it been a while since your brand has been updated? Are your assets disorganized or incomplete? Are your marketing efforts falling flat, and you aren't sure why? Or maybe you have a nagging feeling that despite your best efforts, something about your brand just isn't right?

Our Brand Assessment offers a survey of your brand, examining its current state and alignment with your business goals. Dive into the core facets of your brand and emerge with clear, actionable insights.

chalkbox brand assessment mapchalkbox brand assessment mapchalkbox brand assessment map
Chalkbox portfolio: The Akopyan Group brand identity, brand elements

Let's perform a brand audit

You can’t assess what you can’t see. When was the last time you reviewed all the ways your brand shows up in the world? We gather it all and lay it out in the open, providing a bird's-eye view of the components that make up your brand. 

What’s working? What’s not?

chalkbox brand assessment checklist

Is everything working in harmony? Toward the right goals? We examine how your visual brand and brand messaging align with your audience, purpose, and core values; and how all that supports your business (or doesn't). We also assess how your brand stacks up against your primary competition.

Chalkbox before & after - Dog Guard logo

Where to start

With our assessment complete, we present our findings and recommendations. We highlight what’s working, what’s not, and what to address first. You’ll know where the misalignments are. You’ll know what needs a complete overhaul. Most important, you’ll know where to focus your efforts NOW, and what to leave on the back burner until later.

Don’t procrastinate... until you know what to procrastinate

You know something isn’t quite right, but you’re not sure it’s wrong enough to worry about right now. We get it.

Reworking a brand can be so impactful, but it can also be daunting to know where to begin, what's needed, and how to get straight, practical answers. 

Let’s find clarity with you. Let us help you navigate the complexities for a clear view, assess the most pressing issues, and provide a roadmap for tackling them.

Schedule a free conversation