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Schoen Trust brand and website design

Redsigning for reputation

Brand Support

UI/Web

Schoen Trust (formerly Fred Schoen Fiduciary Services) had no coherent visual brand when we met them in 2014. Like many 30-year-old firms, things had been added over the years, without much attention given to consistency of presentation. In short, nothing matched.

They found Chalkbox, and we worked with them to design a new identity and website to present the firm with a level of credibility and seriousness required by clients seeking their services. This also reflected the firm’s 30 years of expert service and stellar reputation in the Seattle area.

In 2021, under new ownership, the firm's name changed, and the same design approach brought the new name into their brand system.

chalkbox schoen trust brand before and after
chalkbox schoen trust brand and website design

Has your business evolved?

Businesses change over time, and so do their branding needs. Reaching the right audience requires an identity that accurately reflects your mission, your promise, your story. Is your brand in alignment with what your business has become? We can help you understand where you are today—and where you need to be. Get in touch today to learn more.

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Like typefaces? So do we!

On this website we use Open Sans for body copy, menus, and buttons. For headings, and our boiler plate message we use Bitter. Both are Google fonts available here. We chose these typefaces because they pair well with the typeface we use in our logo, Gotham. Gotham is a geometric sans-serif typeface designed by Tobias Frere-Jones in 2000. Open Sans and Bitter pair well with Gotham (in our opinion) thanks to a balance of contrast in the slab-serifs found in Bitter, and similarities in the geometric finish of those slab-serifs along with similar x-height and counter shape in both Open Sans and Bitter.

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