Adavanza Brand Identity
Small change, big impact
Brand Identity
Adavanza is a Seattle-area marketing company with a clientele that is incredibly diverse, but that also shares a few common goals: They want to reach the right people, more efficiently and more effectively.
For some clients, Adavanza acts as a full-service marketing agency; for others, the firm provides media strategy, video production, targeted digital advertising, and more. During the pandemic, Adavanza even began helping nonprofits host virtual fundraisers—which prompted the company to open its own production studio.
The Adavanza logo, however, didn’t quite reflect the company’s advanced solutions. An “impossible A” with never-ending connections, the general concept was strong, but it needed to be updated for a more contemporary feel.
We already knew the company owners through networking, and when they decided to refresh the logo, Chalkbox got the call.
The only real design direction was that the owners wanted to keep the “A,” which was fine by us, because we liked the idea of it. They also wanted a full suite of digital logo files and resources— something we provide for all Chalkbox clients. With that, we were off and running.
A mosaic of triangles
We had a lot of fun executing the “A” as line work, in grayscale, as a mosaic of triangles. It’s really kind of amazing to see all the different looks you can create with just one letter. We arrived at a bolder execution fairly quickly, one with additional presence and color that functions more as an image than simply a letter.
We didn’t stop there, however, because we felt the rest of the logo would benefit from a new typeface. The original used Futura—a beautiful font, but one that isn’t designed for optimal display in today’s applications. We selected new type that maintains a simple, straightforward feel while adding a sense of precision and professionalism.
Strong, contemporary—and no B.S.
The refined Adavanza logo adds sophistication to the brand, and makes the company look like the digital-first leader it is. It’s a stronger mark by any measure, yet still approachable and very much in line with the no-B.S. attitude of the company’s owners.
They already had the concept. They just needed a little help to realize its full potential.
Is your business realizing its full potential?
If your logo and branding is outdated, maybe not—and it might not take a full redesign to get you there, either. At Chalkbox, we’ll help you determine what you actually need, whether it’s an all-new identity, a smaller refresh, or something in between.
