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Chalkbox Case Study: Pace International

A fresh new look to go with fresh produce It takes time for fruits and vegetables to make their way from the field to the grocery store, and Pace International helps protect them during that journey. Pace is a “postharvest” company specializing in products that maintain the freshness and visual appeal of produce—from the day it’s picked to the day …

The impacts of good and bad design

It’s easy to think of graphic design solely in terms of how something looks, but both good and bad design can have an impact that extends far beyond simple aesthetics. Just ask Al Gore—bad design might well have cost him the 2000 presidential election. Most design choices don’t change the course of history on that level, obviously. But graphic design …

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Rolla. Design in Action.

Rolla is all about fitness in action. That’s why Rolla’s owner came to Chalkbox. He wanted us to design posters that moved potential clients to engage. In order for their service offering to stand out they needed something bold, exciting, inviting, and accessible. We strategized on the best way to illuminate the Rolla brand to make passersby stop and identify …

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Six reasons you should use motion graphics

You’ll see buzzwords like “engagement” and “brand awareness” come up again and again when you’re doing your homework about motion graphic videos. That’s for good reason: When they’re done well, they can have a big impact on both of those things. Motion graphics are a great way to keep your audience on your website—and interested in your company. That’s especially …