The impacts of good and bad design

It’s easy to think of graphic design solely in terms of how something looks, but both good and bad design can have an impact that extends far beyond simple aesthetics. Just ask Al Gore—bad design might well have cost him the 2000 presidential election. Most design choices don’t change the course of history on that level, obviously. But graphic design …

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Rolla. Design in Action.

Rolla is all about fitness in action. That’s why Rolla’s owner came to Chalkbox. He wanted us to design posters that moved potential clients to engage. In order for their service offering to stand out they needed something bold, exciting, inviting, and accessible. We strategized on the best way to illuminate the Rolla brand to make passersby stop and identify …

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Six reasons you should use motion graphics

You’ll see buzzwords like “engagement” and “brand awareness” come up again and again when you’re doing your homework about motion graphic videos. That’s for good reason: When they’re done well, they can have a big impact on both of those things. Motion graphics are a great way to keep your audience on your website—and interested in your company. That’s especially …

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The Persuasive Power of Motion Graphics Videos

Attention spans are short. Really sh… are you still there? The average time a visitor spends on your website differs based on the study. It seems, though, that it’s somewhere between 7 and 48 seconds, on average, depending on what the visitor is looking for. Motion graphics videos are a powerful way to capture your audience’s attention, give them what …

What you can expect when you work with us

All too often, designers give the creative process priority over everything else, even things such as budget, deadlines and communication. The end product might be solid, but if a client feels frustrated and exasperated with the whole experience, was the project really a success? At Chalkbox Creative, we believe the client experience is just as important as the designs we …

How to evaluate a graphic designer (before you hire them)

Whether or not you choose to work with Chalkbox, we want you to find the right graphic designer for your organization and your project. Why? Because we understand what’s at stake for your business. In addition to being designers, we’re running a business, too, and we know these kinds of decisions have a lasting impact. Besides, healthy competition motivates us …