Cynthia Creasey and Mack McCoy are real-estate experts with more than 20 years of experience helping clients navigate the Puget Sound housing market. Their branding, however, felt as if it had 20 years of experience as well. (That’s usually not a good thing.)
At some point, it happens to just about everyone who wants to use a digital image in print: The photo or graphic that looks perfectly fine on your screen becomes blurry, pixelated, or just plain bad once it’s on paper. What’s the deal?
Just like you wouldn’t dream of building a house without consulting with an architect, an engineer and a contractor, your brand deserves the same expert attention. You gotta start with a plan that you can build from.
All too often, designers give the creative process priority over everything else, even things such as budget, deadlines and communication. The end product might be solid, but if a client feels frustrated and exasperated with the whole experience, was the project really a success?
Whether or not you choose to work with Chalkbox, we want you to find the right graphic designer for your organization and your project.
WECO (Woodside Electronics Company) has been inventing and manufacturing equipment that sorts the tasty produce of our nation’s farmers at lightning speed. They have machines to sort walnuts, tomatoes, blueberries, wine grapes, olives, cranberries, and on and on. Chalkbox has been working with WECO since 2006, developing an overarching brand system, two websites, sales and marketing collateral, equipment operations manuals, branded apparel, and more.
Fred Schoen Fiduciary Services had no coherent visual brand; no consistency of presentation across their materials and website. Chalkbox designed a new identity to present the firm with a level of credibility and seriousness required by clients seeking their services, and to reflect the firm’s 30 years of expert service in the Seattle area. The firm’s logo, stationery package, and website are the first pieces to have been developed. Learn more about why branding is so important.
Plum Seattle is a local HR Consulting firm. For their new website, our charge was to create a responsive website that the client could manage and that looked like it belonged in the current decade. We worked with our development partner at RealBasics to design and develop a site that projects the tremendous quality of their service, works on all screens, and provides the control over content that they needed.