You’ll see buzzwords like “engagement” and “brand awareness” come up again and again when you’re doing your homework about motion graphic videos. That’s for good reason: When they’re done well, they can have a big impact on both of those things.
Whether or not you choose to work with Chalkbox, we want you to find the right graphic designer for your organization and your project.
You’ve probably heard the following concept: What you don’t know isn’t necessarily the problem. It’s what you don’t know you don’t know.
You might already know the difference between a logo and a brand. You might also be surprised at how many of our clients and potential clients don’t.
Successful design begins with questions and communication between the you (client) and your designer. Typically, this takes the form of a creative brief, where designer and client meet to define the design problem, reveal project critical details, outline goals, and discuss the scope of work to be done. This initial conversation sets the stage for a successful project, but an ongoing and effective feedback loop between client and designer is equally important.
Cobalt Construction is a different kind of remodeling contractor: large enough to complete projects effectively and efficiently (and with stunning results), but small enough to build the personal relationships with clients that so often are lacking in the construction business.
While it may seem like a basic question, the answer is anything but simple — because just as every business is different, the form, scale and impact of graphic design varies widely as well.