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announcement, brand identity, chalkbox work, Design, graphic design, project post, uncategorized / June 13, 2022

Chalkbox Case Study: SoulDog Logo and Brand Design

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announcement, Architecture, brand identity, brand strategy, Design, graphic design, packaging design, print design, publication design, Strategy / April 11, 2022

What is Brand Architecture?

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announcement, brand identity, chalkbox work, Design, graphic design, packaging design, print design, publication design / April 1, 2022

A Color Q & A for the layperson

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announcement, Architecture, brand identity, chalkbox work, Design, graphic design, print design, process, project post, Strategy, uncategorized / March 1, 2022

Chalkbox Case Study: Red Knot Real Estate Logo and Branding

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announcement, Architecture, brand identity, chalkbox work, Design, graphic design, print design, process, project post, Strategy, uncategorized / February 10, 2022

Chalkbox Case Study: Artala Brand Identity

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announcement, brand identity, chalkbox work, Design, graphic design, print design, process, project post, Strategy / February 1, 2022

Chalkbox Case Study: Dog Guard’s Evolving Brand

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announcement, brand identity, chalkbox work, Design, graphic design, marketing, process, project post, web design / January 18, 2022

Chalkbox Case Study: Redesigning our own website

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announcement, brand identity, chalkbox work, Design, graphic design, illustration, marketing, process, project post / December 15, 2021

Chalkbox Case Study: Adavanza Brand Identity

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announcement, brand identity, chalkbox work, Design, graphic design, packaging design, print design, publication design / June 30, 2021

Printing lingo for the layperson

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Like typefaces? So do we!

On this website we use Open Sans for body copy, menus, and buttons. For headings, and our boiler plate message we use Bitter. Both are Google fonts available here. We chose these typefaces because they pair well with the typeface we use in our logo, Gotham. Gotham is a geometric sans-serif typeface designed by Tobias Frere-Jones in 2000. Open Sans and Bitter pair well with Gotham (in our opinion) thanks to a balance of contrast in the slab-serifs found in Bitter, and similarities in the geometric finish of those slab-serifs along with similar x-height and counter shape in both Open Sans and Bitter.

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