Fred Schoen Fiduciary Services had no coherent visual brand; no consistency of presentation across their materials and website. Chalkbox designed a new identity to present the firm with a level of credibility and seriousness required by clients seeking their services, and to reflect the firm’s 30 years of expert service in the Seattle area. The firm’s logo, stationery package, and website are the first pieces to have been developed. Learn more about why branding is so important.
After a few years in Seattle, Amy May’s firm, May Designs, was outgrowing its original identity. Chalkbox designed a new identity that would reflect the firm’s attitude, approach and modern sensibilities, and project the success the firm has and will yet achieve.
Jenny Penney needed to spin off part of another businesses into this one, to narrow the focus to family documentary photography, one of her specialties. Chalkbox designed this new identity to reference Jenny’s down-to-earth personality and the close, authentic, in-home interaction of her photography, which very often involves young children.