This is the time of year when people reflect on the past and look towards the future. Meaning, they sort through the year’s worth of piles on their desk and find the things that still need to be done. We are looking back to ponder what positive learning we’re carrying forward into 2019. Resolutions are not our thing. What is? Improvement through learning, practice, and refinement of what is already working. Below are some insights from our team members’ living and learning in 2018.
Chalkbox Case Study: Pace International Brand RealignmentView Post
Cynthia Creasey and Mack McCoy are real-estate experts with more than 20 years of experience helping clients navigate the Puget Sound housing market. Their branding, however, felt as if it had 20 years of experience as well. (That’s usually not a good thing.)
Headwaters Coaching provides one-on-one mentoring, along with individual and corporate communications training, in support of an ambitious mission: “Renewing the human spirit for greater purpose, passion, and performance.”
It’s easy to think of graphic design solely in terms of how something looks, but both good and bad design can have an impact that extends far beyond simple aesthetics.
All too often, designers give the creative process priority over everything else, even things such as budget, deadlines and communication. The end product might be solid, but if a client feels frustrated and exasperated with the whole experience, was the project really a success?
Rolla is all about fitness in action. That’s why Rolla’s owner came to Chalkbox. He wanted us to design posters that moved potential clients to engage. In order for their service offering to stand out they needed something bold, exciting, inviting, and accessible.
You’ll see buzzwords like “engagement” and “brand awareness” come up again and again when you’re doing your homework about motion graphic videos. That’s for good reason: When they’re done well, they can have a big impact on both of those things.