Have you ever received an email and wondered “why am I getting this?” Or have you ever sought out information on a company website only to find it was all about them – but not at all about what they could do for you?
Chalkbox Case Study: Headwaters Coaching Identity
Headwaters Coaching provides one-on-one mentoring, along with individual and corporate communications training, in support of an ambitious mission: “Renewing the human spirit for greater purpose, passion, and performance.”
Should you choose digital or offset printing for your project?
You’re almost ready to go with your company’s new brochure, annual report or other materials. The images are sharp and clear, the text is perfect, and the layout is exactly how you want it.
Now you’ve just got to transform this great design into something tangible(and make sure it still looks fantastic when a customer or stakeholder actually has it in their hands).
That means you need to print it—and it means you need to choose between digital and offset printing…
Image resolution – Look great on paper
At some point, it happens to just about everyone who wants to use a digital image in print: The photo or graphic that looks perfectly fine on your screen becomes blurry, pixelated, or just plain bad once it’s on paper. What’s the deal?
Design Strategy: It’s not just a logo
Just like you wouldn’t dream of building a house without consulting with an architect, an engineer and a contractor, your brand deserves the same expert attention. You gotta start with a plan that you can build from.
Do you know what you don’t know (about design)?
You’ve probably heard the following concept: What you don’t know isn’t necessarily the problem. It’s what you don’t know you don’t know.
Your Logo and Brand are NOT the same thing
You might already know the difference between a logo and a brand. You might also be surprised at how many of our clients and potential clients don’t.
Software Development Startup Identity – CoActiveSoft
CoActiveSoft provides solutions for Home Service Providers. Starting up with on-the-cheap branding can handicap a new business—customers and investors may simply not come knocking. They knew this and wanted to start out with branding that looked professional and credible and left no room for doubt. Chalkbox developed this colorful, clean, and professional brand to represent their good work and high-quality service.
Seattle Retail Boutique Identity – 12×74
Owner Tiffany was opening a retail boutique in Seattle’s Madrona neighborhood, serving up hand-made goods from makers around the world. Her audience needed her brand to be contemporary, with a strong nod to hand-made goods. The completed work refers to patterns, shapes, and colors found in handmade ironwork, jewelry, and other intricate, decorative items.