You’re almost ready to go with your company’s new brochure, annual report or other materials. The images are sharp and clear, the text is perfect, and the layout is exactly how you want it.
Now you’ve just got to transform this great design into something tangible(and make sure it still looks fantastic when a customer or stakeholder actually has it in their hands).
That means you need to print it—and it means you need to choose between digital and offset printing…
At some point, it happens to just about everyone who wants to use a digital image in print: The photo or graphic that looks perfectly fine on your screen becomes blurry, pixelated, or just plain bad once it’s on paper. What’s the deal?
Just like you wouldn’t dream of building a house without consulting with an architect, an engineer and a contractor, your brand deserves the same expert attention. You gotta start with a plan that you can build from.
You’ve probably heard the following concept: What you don’t know isn’t necessarily the problem. It’s what you don’t know you don’t know.
You might already know the difference between a logo and a brand. You might also be surprised at how many of our clients and potential clients don’t.
CoActiveSoft provides solutions for Home Service Providers. Starting up with on-the-cheap branding can handicap a new business—customers and investors may simply not come knocking. They knew this and wanted to start out with branding that looked professional and credible and left no room for doubt. Chalkbox developed this colorful, clean, and professional brand to represent their good work and high-quality service.
Owner Tiffany was opening a retail boutique in Seattle’s Madrona neighborhood, serving up hand-made goods from makers around the world. Her audience needed her brand to be contemporary, with a strong nod to hand-made goods. The completed work refers to patterns, shapes, and colors found in handmade ironwork, jewelry, and other intricate, decorative items.
Cobalt Construction is a different kind of remodeling contractor: large enough to complete projects effectively and efficiently (and with stunning results), but small enough to build the personal relationships with clients that so often are lacking in the construction business.
While it may seem like a basic question, the answer is anything but simple — because just as every business is different, the form, scale and impact of graphic design varies widely as well.