You’re almost ready to go with your company’s new brochure, annual report or other materials. The images are sharp and clear, the text is perfect, and the layout is exactly how you want it.
Now you’ve just got to transform this great design into something tangible(and make sure it still looks fantastic when a customer or stakeholder actually has it in their hands).
That means you need to print it—and it means you need to choose between digital and offset printing…
At some point, it happens to just about everyone who wants to use a digital image in print: The photo or graphic that looks perfectly fine on your screen becomes blurry, pixelated, or just plain bad once it’s on paper. What’s the deal?
Just like you wouldn’t dream of building a house without consulting with an architect, an engineer and a contractor, your brand deserves the same expert attention. You gotta start with a plan that you can build from.
Foundation for Early Learning (FEL), a long-time client of Chalkbox (and one of our first), approached Chalkbox for a trio of brochures for three different audiences. After discussing the three brochures, which were to be largely identical, Chalkbox suggested a single, general-purpose brochure with three insert cards that could tailor it for its three audiences. This was a more cost-effective and efficient use of paper and resources, and gave them the fourth piece they weren’t even looking for—a general-purpose brochure.
Fatigue Technology helps keep our aircraft in the skies. They employ a large number of engineers who, upon entry, are asked to consider the career path they feel they want to pursue. Chalkbox helped FTI develop a small career pathways print piece for those incoming engineers.