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Stress testing

While traveling back from an event earlier this week, I was thinking about what makes an amazing event planner and producer (like our friends at BadCat Events). Something in their makeup allows them to thrive in an environment filled with chaos and unpredictability.

I have worked in this environment with this kind of person on many events over the last 25 years, from boardroom-scale to stadium-size. And I have learned two things:

  1. I am not event-planner material.
  2. This kind of work in this kind of environment is an incredible test of a creative agency’s systems and staff. It makes us better.

You might be thinking, “But events are fun and glamorous.” And you’re right; the guest experience is fun and glamorous, or whatever it’s meant to be. But behind the scenes is a choreographed hurricane of inconvenient surprises, scope adjustments, creative solutions, and quickly-invented alternatives.

From a creative agency, this requires:

  • Flexible design systems built for the most likely needs and problems (and for the unknowns)
  • Agile and productive responses to surprises (especially the last minute surprises)
  • High levels of organization, awareness, accuracy, and responsiveness
  • Continual anticipation of obstacles and development of backup plans (and backup backup plans)
  • A rock-solid group of trusted vendors who demonstrate these same traits

Chalkbox’s systems and team members (that’s you, Adam and Luke), have been well tested, many times. And it makes us better in all the work we do for clients.

If you know someone with an event to brand, or who could use a hand building out the physical experience components, we'd love to talk to them.

Thank you for reading.


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