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Seattle Interior Design Firm Identity – May Designs

After a few years in Seattle, Amy May's firm, May Designs, was outgrowing its original identity. Chalkbox designed a new identity that would reflect the firm's attitude, approach and modern sensibilities, and project the success the firm has and will yet achieve.

The new logotype is sophisticated and modern, without being pretentious. And the pattern provides colorful energy and a reference to the spaces May Designs works with. The "door swings" scattered throughout the pattern were a happy accident.

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Like typefaces? So do we!

On this website we use Open Sans for body copy, menus, and buttons. For headings, and our boiler plate message we use Bitter. Both are Google fonts available here. We chose these typefaces because they pair well with the typeface we use in our logo, Gotham. Gotham is a geometric sans-serif typeface designed by Tobias Frere-Jones in 2000. Open Sans and Bitter pair well with Gotham (in our opinion) thanks to a balance of contrast in the slab-serifs found in Bitter, and similarities in the geometric finish of those slab-serifs along with similar x-height and counter shape in both Open Sans and Bitter.

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