Navigating AI and our design practice

The rise of Artificial Intelligence (AI) in the design and creative industries has prompted critical conversations about its role and implications. We’re doing our best to keep up with things as they develop. And because ignoring it won't make it go away, now seems as good a time as any to share our thoughts on the matter.


The rapidly evolving landscape of AI

Recently, standalone tools such as Midjourney, and Chat-GPT, as well as integrations within software platforms like the Adobe Creative Cloud, have marked significant advancements in AI's capabilities. 

These developments have been met with excitement, awe, speculation, and a whole lot of pearl clutching. We’re not going to lie, we’ve certainly had some pearl clutching moments ourselves when we consider the implications to our role as designers and creators. That said, as things have continued to develop, so too has our perspective on how and when we might use these tools in our own processes.

Chalkbox's position

At its core, design is an intellectual, human endeavor—an intricate exchange of ideas between our team and you, our client. Design requires empathy, and whether we are working with you on your  Brand Strategy, a Website, or some other project, real human perspectives and intuition will remain invaluable. And while we may incorporate AI to streamline certain aspects of our process, our work will always be human-centric.

What we won’t do

We won't hide our use of AI tools. If you want to know if or how we are using them, ask. If you don't want us to use them, please ask; we'll be delighted.

  • We won’t rely on these tools as the source for creative concept generation.
  • We won't pass off AI-generated creative work as our own.
  • We won’t blindly follow Chat GPT outputs without context.
  • We won’t utilize random AI-generated design components that have no connection to your project’s needs.
  • We won’t incorporate these tools into our process unless there is a real benefit to our clients.

While we recognize that AI will bring changes and advancements to our industry, our allegiance lies with human creativity, collaboration, and authenticity. Our mission is to offer solutions that are innovative and tailored to your specific needs, and that help you actualize your ideal future state as a business.

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