Cynthia Creasey and Mack McCoy are real-estate experts with more than 20 years of experience helping clients navigate the Puget Sound housing market. Their branding, however, felt as if it had 20 years of experience as well. (That’s usually not a good thing.)
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At some point, it happens to just about everyone who wants to use a digital image in print: The photo or graphic that looks perfectly fine on your screen becomes blurry, pixelated, or just plain bad once it’s on paper. What’s the deal?
Just like you wouldn’t dream of building a house without consulting with an architect, an engineer and a contractor, your brand deserves the same expert attention. You gotta start with a plan that you can build from.
All too often, designers give the creative process priority over everything else, even things such as budget, deadlines and communication. The end product might be solid, but if a client feels frustrated and exasperated with the whole experience, was the project really a success?
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