Headwaters Coaching provides one-on-one mentoring, along with individual and corporate communications training, in support of an ambitious mission: “Renewing the human spirit for greater purpose, passion, and performance.”
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View PostShould you choose digital or offset printing for your project?
You’re almost ready to go with your company’s new brochure, annual report or other materials. The images are sharp and clear, the text is perfect, and the layout is exactly how you want it.
Now you’ve just got to transform this great design into something tangible(and make sure it still looks fantastic when a customer or stakeholder actually has it in their hands).
That means you need to print it—and it means you need to choose between digital and offset printing…
Image resolution – Look great on paper
At some point, it happens to just about everyone who wants to use a digital image in print: The photo or graphic that looks perfectly fine on your screen becomes blurry, pixelated, or just plain bad once it’s on paper. What’s the deal?
Design Strategy: It’s not just a logo
Just like you wouldn’t dream of building a house without consulting with an architect, an engineer and a contractor, your brand deserves the same expert attention. You gotta start with a plan that you can build from.
The impacts of good and bad design
It’s easy to think of graphic design solely in terms of how something looks, but both good and bad design can have an impact that extends far beyond simple aesthetics.