This is the time of year when people reflect on the past and look towards the future. Meaning, they sort through the year’s worth of piles on their desk and find the things that still need to be done. We are looking back to ponder what positive learning we’re carrying forward into 2019. Resolutions are not our thing. What is? Improvement through learning, practice, and refinement of what is already working. Below are some insights from our team members’ living and learning in 2018.
Cynthia Creasey and Mack McCoy are real-estate experts with more than 20 years of experience helping clients navigate the Puget Sound housing market. Their branding, however, felt as if it had 20 years of experience as well. (That’s usually not a good thing.)
It’s easy to think of graphic design solely in terms of how something looks, but both good and bad design can have an impact that extends far beyond simple aesthetics.
You’ll see buzzwords like “engagement” and “brand awareness” come up again and again when you’re doing your homework about motion graphic videos. That’s for good reason: When they’re done well, they can have a big impact on both of those things.
You’ve probably heard the following concept: What you don’t know isn’t necessarily the problem. It’s what you don’t know you don’t know.
You might already know the difference between a logo and a brand. You might also be surprised at how many of our clients and potential clients don’t.
CoActiveSoft provides solutions for Home Service Providers. Starting up with on-the-cheap branding can handicap a new business—customers and investors may simply not come knocking. They knew this and wanted to start out with branding that looked professional and credible and left no room for doubt. Chalkbox developed this colorful, clean, and professional brand to represent their good work and high-quality service.
Owner Tiffany was opening a retail boutique in Seattle’s Madrona neighborhood, serving up hand-made goods from makers around the world. Her audience needed her brand to be contemporary, with a strong nod to hand-made goods. The completed work refers to patterns, shapes, and colors found in handmade ironwork, jewelry, and other intricate, decorative items.
Cobalt Construction is a different kind of remodeling contractor: large enough to complete projects effectively and efficiently (and with stunning results), but small enough to build the personal relationships with clients that so often are lacking in the construction business.