Every project starts with pencil and paper

There are two incorrect and contradictory assumptions about graphic design that we sometimes run into. First is the myth of “the creative,” being that designers are somehow magic, pulling ideas out of the ether with no need for numbers, boundaries, business decisions, or science. The second is that graphic designers are computer technicians, and, using pen tools and shape tools and type tools and lots of fonts, to make things by pushing a mouse around on a desk.

It is true that we make ideas “appear,” but only through diligent efforts through a structured process that ensures we ask the right questions, research what needs to be known, and create only when we have the necessary information in hand and in mind.

It is also true that we do use computers, but only as a tool to execute an idea. And only after we spend a lot of time with pencil and paper, writing, sketching, and scribbling. This lets us put a lot of different ideas and elements in play, quickly. It helps us see what might work and might not, so we can spend time refining a good idea or two instead of wasting time on twenty bad ideas.

For more on process, read on below.

  • Connector.

    Ask, Listen & Learn

    Every project has different elements and needs so we first meet with you to understand what you are looking to accomplish and then put together a proposal that shares our recommendations and pricing, so you know what to expect. We are flexible and scalable and do our absolute best to accommodate your budget. We start by asking good questions to understand what you are setting out to accomplish and then we get to work. Some of the questions we ask: What are their demographics? What is the price point you want to charge? Do you want your phone to ring? Do you want to stand out among your competitors? Do you want more sponsorship or speaking opportunities? Do you want you want to raise more money for your cause?

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    For us the design process is about creating art and thinking through how design can help organizations achieve results. Sometimes technology can inhibit the design process because computers have limitations. We don’t like limits – we start by creating quality design the old school way, using a pen and paper and then apply our in-depth knowledge of online design programs to make it happen. You receive concepts that are completely customized to your audience, brand and message.

  • Connector.


    We are super particular about ensuring our work resonates with our clients’ audiences and that it is something our clients as well as we are proud to share with the masses. Our sole purpose is to create great design that results in our clients growing their customer base, achieving fundraising goals or another objective that is important to their organization’s success. We work with you throughout the entire process to ensure your feedback is incorporated and that you thrilled with the outcome.

  • Connector.


    We create quality design that is easy to apply across all channels, whether that is proposals, social media, sales materials, email blasts, business cards or anything that you are sharing with your customers. We ensure you have the files and elements you require so that you look great while serving your clients.


Frequently asked…

This may very well be the first time you’ve worked with a graphic designer. If you have questions, please feel free to ask them. You can call or send an email. To get you started, here are the three most-asked questions we hear:


What does it cost?

This is a common question and the answer is “it depends on the type of project.” Once we work with you to understand what you’re looking for, we’ll assemble an estimate specific to your project. We do not bill hourly, but instead estimate a flat fee for the entire project. This way you can budget for the project and are not charged for us being perfectionists. We spend as long as needed to make the project a success without billing on an hourly basis.

How long will this take?

The schedule for a project depends on its type and complexity. The time needed for a 40-page website will be different than a simple brochure or an identity package. Timing also depends on your availability for meetings and your quick follow-up on the estimate or with other content and information. Early in the process we will create a production schedule so that our team and your team are clear on the action items and deadlines required.

How do we start?

Give us a call or send an email so we can learn more about your goals and your needs. We can chat on the phone or meet in person. After our meeting we will put together a proposal that outlines our services and recommendations. And then we can get to work on design!