After a few years in Seattle, Amy May’s firm May Designs was outgrowing its original identity. Chalkbox designed a new identity that would reflect the firm’s attitude, approach and modern sensibilities, and project the success the firm has and will yet achieve.
The new logotype is sophisticated and modern, without being pretentious. And the pattern provides colorful energy and a reference to the spaces May Designs works with. The “door swings” scattered throughout the pattern were a happy accident.